Why You Should Burn Your SMART Goals

You know those SMART goals that your boss made you set this year for your personal development? The ones that are supposed to make you better at something or other? Or maybe you made them for yourself on a personal journey you wanted to undertake. Either way, go ahead and pull those out, and set them on fire. Yeah go ahead and burn the shit out of them. Or right click on the file and with a flourish smash down the delete button. Now let’s talk about why.

Just about everyone in the business world is familiar with SMART goals by now. Some of the words in the acronym have been switched around or interchanged over time, but the gist is below:
S. – Specific

M. – Measurable

A. – Achievable

R. – Realistic

T. – Time based

When you think about those goals that I just had you shred, and look at them in this format, how inspired were you? How visionary did you feel? Did they excite you and get you out of bed in the morning? My hunch is they didn’t.
It’s a subtle difference, but what you should do instead is set SMART milestones. Your goals, though? Make them audacious. Make them exciting. Make them a vision so grand that when you think about them, you get so damn excited that you can’t help but go and work towards them. Your steps along the way? Yeah, make those bite-sized. But they aren’t your goals. They are just the stairs you have to climb up to your unrealistic, un-measurable, impossible, unrealistic, timeless aspirations. Go ahead, get to burning.


Don’t Blink, or You Might Miss It


Chapter Three of Malcolm Gladwell’s book Blink is titled “The Warren Harding Error.” For those of you who don’t know, Warren Harding was tall and very distinguished looking, what in some modern circles would be called, if I’m not mistaken, a “dreamboat”. Often, he was described as “Roman” looking. He had heavy black hair and bronzed skin. He had a resonant, masculine voice. In short, he looked and sounded presidential. Political forces of the time used these features to take him from a relatively unknown lawyer and lobbyist in Columbus, OH into the Oval Office of the White House. However, unfortunately, Warren Harding was not particularly bright or presidential and has been recognized by many historians as one of the worst presidents in history. Whoops.

This is the backdrop for a chapter that goes on to explain how our snap judgements about people – both positive and negative – can get us into a lot of trouble. Later, the chapter speaks about the height of male CEOs in America. Gladwell polled half the companies on the Fortune 500 list. In 2005, 58% of male CEOs were over six feet tall. General male population over six feet tall? 14.5%. Over 33% of the of the CEOs were 6’2” or taller. General population? 3.9%. Difficult to argue that is pure coincidence, but also easier to accept. Height does not stir the same controversies as race and gender.

This is just one of the many studies Gladwell cites regarding unconscious bias among the general population. Taller men are seen to be more commanding, confident, etc. If you were to poll the boards that appointed these men as CEO, however, and asked them how important height was in their determination, you would have been laughed out of the room. No one in their right mind would consciously say that height is important in the decision making process of choosing someone to run an organization. Right? Somehow, though, it is.

The point of these studies that Malcolm Gladwell cites is not to show that everyone is sexist, or racist, or heightist (if that’s a thing), but more to display that what we consciously say and believe is sometimes at odds with how we act. And this has nothing to do with hypocrisy. It is not a conscious act. Based on your upbringing, your gender, the type of news you consume, etc., your brain has made automatic connections between people, places, and things with positive and negative thoughts or feelings. Harvard has done a number of studies and tests on this, the most interesting of which is the IAT test with a link below if you are interested in trying it:



Having implicit or unconscious feelings or beliefs is about as natural as it gets. It’s part of being human and is in fact an advantage that has evolved over time to help us make decisions in the blink of an eye. Understanding these unconscious leanings, however – and casting them aside when necessary – is the next evolution in human development that can make you a better salesman or saleswoman, better leader, or simply a better person.


*This post contains affiliate links. But the book is still amazing. If you know anything about Malcolm Gladwell, you will agree.


The Leadership Tool Belt: Use Your Wrench and Your Mirror Before Your Carving Knife

“This just isn’t working,” you say, and you see the your employee’s face fall and their gaze drop. Or maybe you see a fire light in their eyes. Employees will all react to your carving knife a little differently. But if things aren’t going well, you have to cut the fat, right?

Well, maybe. Too often leaders are not getting the results they want or expect and go straight to the people who are not achieving those results and start carving away. Is this effective? It certainly can be. I’m a strong believer in two principles of successful management: Hire good people and then develop them. Everything else can go haywire, but if you stick to that, chances are you will succeed.

However, once we have good people on board, don’t go straight to the knife to improve results. There are a couple tools in your tool belt to pull out first.

Wrench: If you do not have a strong process your business will struggle. Sometimes, it is a simple process holding up one task, and other times it is a fundamental way your business is run. Regardless of the scope, however, your process is the first place to look when results are failing. Each process should have a beginning, a middle, and an end. You should have milestones along the way to measure success, to ensure the process will not fail. Your processes also have to be ones that you will grow into, versus ones that you will grow out of. Too often we create a “new” process that is going to be a game changer. We then fail to measure success with vital milestones, and ensure that it is a process that we will not grow out of. If you find yourself saying, “This will work for now,” then reevaluate. If you can look at the process and see that its success relies on the strengths of the person executing it, then the process itself is not strong.

Mirror: As leaders, we typically look in the mirror last, and we need to look here sooner. At times our approach, our demeanor, our personal bias, has a larger impact on our business and employees than many of us realize. If your process is strong, but your results are poor, are you doing something to inhibit your team? Are you acting as a decision making bottleneck that is stifling your employees’ productivity and creativity? This is self-awareness, and this is where you identify your blind spots as a leader. You will also need to seek feedback from others as you look in the mirror… oftentimes others will see something that you do not.

Carving Knife: Your business is as good as your people. Even if your product or your technology is world class, its success will be magnified or diminished by the quality of the people who sell and support it. We are only as good as our people. You need to increase your expectations of your people. It is a privilege to work on your team, and with that privilege comes a responsibility. It is a responsibility to live your culture, exceed your customers’ expectations, and operate with honesty and integrity in all that you do. If you have a person on your team that is not living up to this responsibility, then you need to change the employee, or change the employee.

Culture Above All

Why do so many damn talented people fail? I see intelligent people with incredible ideas constantly failing at leading groups in the direction that their vision is telling them to go. These people are not stupid. I don’t think so at least. They simply cannot get their strategies off the ground. They make videos of early airplane designers look positively hopeful.

When most people take a look at a business and want to improve results, they often take a look at processes, procedures, and strategies. They create a game plan to change or improve and then go about enacting what they have planned. Sometimes these plans work and sometimes they don’t. There is however, something that can be focused on daily that will always driver better results. It will work each and every time. That magic pill is culture. The best quote that illustrates this has been attributed to Peter Drucker, a business and management consultant:

Culture eats strategy for breakfast.

No matter the strategy you create or the plan you come up with, it will not work if your group or organization does not have a strong culture – or even worse has a poor one. If you walk into your office everyday and not only do people not want to be there, but they actively voice it, then you have a culture issue. If your coworkers complain about hard work, then you have a culture issue. Cultivate a strong culture and you will cultivate a strong business. Here’s a hint as well: You don’t have to be a manager to do this.

People in a group need to understand the direction of the organization and work to get it moving that way. Otherwise whatever strategy you have created is destined to fail. If you create a strong culture, truly believe in it, and act it out every single day, it will become contagious and spread like chicken pox through a Kindergarten classroom. If you neglect culture, then I don’t care how smart you are. Your ceiling is barely above your head.

So next time you want to improve one of your numbers, instead of thinking of a new process or strategy, take a look instead at your positivity, at your competitive urgency or your professionalism and work to improve those instead, both personally and within your organization. You will be amazed with your results.

Keep Them Listening

“It was the day my grandmother exploded.” What in the world? What does that mean? How did she explode? Did she slowly blow up into a round ball like Violet Beauregard and then pop? Or was it more violent than that? There are just so many questions! That is the beauty of that opening line by Iain Banks’ novel The Crow Road. How in the world are you going to put that book down after reading that sentence? You have to go on.
As an English major in college I took multiple classes in Creative Writing. In all of them, the importance of the beginning of short story or novel was a topic that came up in every class. It can hook your readers and bring them tumbling directly into your story. You don’t have long to convince a reader that they should stick with you for the duration. Many people make a decision if they will buy a book based off what they can scan through on the first page and on the back cover.
In one of these classes, I distinctly remember spending the majority of a class period, almost an entire hour, just discussing the opening line. The teacher stressed how easy it is to lose a reader in beginning of a story. But she also stressed how you can immediately hook a reader with an opening line, which will then carry them far enough into the story for you to develop your characters and plots – and really sing your claws into them. I’ve included some great opening lines for you below to enjoy:
It was the day my grandmother exploded. —Iain M. Banks, The Crow Road (1992)
It was a pleasure to burn. —Ray Bradbury, Fahrenheit 451 (1953)
Most really pretty girls have pretty ugly feet, and so does Mindy Metalman, Lenore notices, all of a sudden. —David Foster Wallace, The Broom of the System (1987)
Vaughan died yesterday in his last car-crash. —J. G. Ballard, Crash (1973)
The cold passed reluctantly from the earth, and the retiring fogs revealed an army stretched out on the hills, resting. —Stephen Crane, The Red Badge of Courage (1895)
It is not much of a jump to take this concept and apply to the sales world and our initial impact on a prospect, but I encourage you to take it and apply it elsewhere as well. Pitching an idea to your boss? Writing an important email or memo? Negotiating a raise? Rolling out a change you know will be unpopular? You need to get people interested in your story, and you need to get them interested fast. Take the time to craft a knockout opening, and you will have the audience still with you when get to the meat of your communication. If you lose them too early then payoff remains buried.

Want to Succeed? Stop Relying on Motivation.

There is a saying “Motivation is what gets you started. Habit is what keeps you keeps you going.” This quote is attributed to Jim Rohn, an author and motivational speaker. I will be honest in that I have not read much of Jim Rohn’s work, nor have I heard him speak, but this does not stop me from being a fervent believer in that simple declaration.
It’s easy to do. You see someone who is in better shape than you. Or is younger than you but more accomplished. Or is admired by someone who you wish spent more time admiring you… Whatever is causing it, we all know that feeling of deep-seated motivation that would cause us to run through a wall. We make all kinds of grandiose declarations to friends and families about the changes we are going to make and the work we are going to put in. We daydream about the results we are going to see from our extra work, our self-control, and our dedication. We may even go out and spend money on items we think will help us to get there!
Unfortunately for the majority of us, the alarm clock that goes off an hour early the next morning in order to help us fulfill all of those promises does not deliver with it a does of that same energy. Often the feeling is gone, just like that. In the span of 12 – 24 hours that unstoppable drive, that incredible force, has been muted and muffled by a few short hours of sleep. Some of us manage to keep the flame alive for a while, long enough to eventually retire from our new endeavors with little to no shame. But the majority of the population never even gets that far.
It is my firm belief, that what stops us from getting where we want to be – where those intense internal passions told us we deserved to be – is a simple lack of discipline and organization, a vast majority of which can be solved through habit and routine. Did you know that Maya Angelou wrote regularly in hotel rooms to minimize her distractions? Did you know that Benjamin Franklin broke his day down into hour by hour intervals, one of which included “examination of the day”? Were you aware that Ernest Hemingway liked to stop writing in the middle of an idea so he had a fresh place to get started the next day without having to stare at the page for inspiration?
When you hit the wall – and you will hit the wall, quite violently, I promise – you need to fall back on routines and habits. That way your motivation has nothing to do with it. Your body  and mind simply behave as they believe they are supposed to. The best book I have ever read on the subject is below. Give it a look. Later you will agree that it was more than worth your time when you look back at a goal you have accomplished instead of up to where it is still hanging over you.




Disclosure: this page contains affiliate links. This means if you click on a link and make a purchase, we will receive an affiliate commission. But in all honesty, the book is damn good. I wouldn’t post about it if it wasn’t. Enjoy.

Are You Patient Enough to Be Great?

Imagine for a moment you are a farmer. Every day you tend your fields, build scarecrows to scare away birds, water your crops, and spend the majority of your waking hours working to ensure that your crop grows and develops. After all, this is what will feed you and your family. 
Imagine further, however, that for day after day you continue flowing water and sweat into the ground waiting for a sprout and nothing shows for three years!
At this point most people’s faith would have failed, and they would have moved on to something that seemed worth their time. However, for those with the faith required to cultivate Giant Timber bamboo, this is the struggle they face. This bamboo requires three years of cultivation before sprouting and exploding toward the sky to the tune of ninety feet in approximately two months!
Now, will it take you three years before all of your hard work pays off and you see potential gains in either your bank account, your skill set, or your status of work? For God’s sake, I hope not. However, the premise still applies. Too often, we begin a project, begin some kind of skill development, begin cultivating a new talent and give it up within months after failing to realize immediate life-changing results. Dedication via habit, routine, and incremental progress is what gets you where you want to be. Many people have heard the idea that it takes 10,000 hours of work at something to become an expert. Luckily, along the way, you should see improvement and signs of progress, which should encourage and motivate you. Those milestones should drive you. Look to the next milestones instead of the end goal sometimes.
My challenge to you is take some time to reflect on whether or not you spent the past year nurturing your skills, improving you day to day abilities, and working towards being better at what you do, or if you jumped from practice to practice looking for a quick fix. Results simply are not seen overnight. They take significant time and effort to begin to see the desired outcome. If you have been watering your bamboo, the results should slowly begin to show for you over the next year.
If you have not yet seen the video of Greg Bell covering this topic, then take a few moments to watch it and reflect on what you are doing to get better and improve your skills. How are you continuing your education on the sales process, your customer service skills, and your leadership capabilities?
If you are not steadily watering your bamboo, then now sounds like a good time to start.