It’s the most natural thing in the world. You have a big decision in front of you. Do you quit your job and find a new one? Do you marry the person you are dating? Do you break up with the person you are dating? Do you move cities? Buy a new car? As rational beings our instincts are to break down these decisions to the most basic elements of good and bad, put the pieces into our mental scales, and see which side comes down heavier.
However, Bozoma Saint John, the Chief Brand Officer at Uber, would have you skip these lists altogether, and she has a wonderful point, which she explores in detail towards the end of this podcast interview with Tim Ferriss. To keep it short and sweet, her advice is this: Very often, when you are making pro and con lists, you already know what you should do, and you are simply using these lists in an attempt talk yourself into a bad idea or talk yourself out of a good one. You do this because what you already know to be the right decision is not an easy one. You are trying to use logic, reason, or rationality to make the decision you want rather than the decision you should. Because one is easy. But the other is right. There is a lot of power in that thought.
This is not to say that you should never use analysis, which is obviously an incredible tool in your tool belt. However, there are many times when you know what the right move is, what will make you happy, what will make others happy, and what will be fulfilling. Don’t muddy the waters. Make the decision and move forward. Every decision is not a gut decision, or one that your “spirit” knows to be right as Saint John describes it, but often for the big ones, listing the pros and cons is an exercise in futility.