Why do so many damn talented people fail? I see intelligent people with incredible ideas constantly failing at leading groups in the direction that their vision is telling them to go. These people are not stupid. I don’t think so at least. They simply cannot get their strategies off the ground. They make videos of early airplane designers look positively hopeful.
When most people take a look at a business and want to improve results, they often take a look at processes, procedures, and strategies. They create a game plan to change or improve and then go about enacting what they have planned. Sometimes these plans work and sometimes they don’t. There is however, something that can be focused on daily that will always driver better results. It will work each and every time. That magic pill is culture. The best quote that illustrates this has been attributed to Peter Drucker, a business and management consultant:
Culture eats strategy for breakfast.
No matter the strategy you create or the plan you come up with, it will not work if your group or organization does not have a strong culture – or even worse has a poor one. If you walk into your office everyday and not only do people not want to be there, but they actively voice it, then you have a culture issue. If your coworkers complain about hard work, then you have a culture issue. Cultivate a strong culture and you will cultivate a strong business. Here’s a hint as well: You don’t have to be a manager to do this.
People in a group need to understand the direction of the organization and work to get it moving that way. Otherwise whatever strategy you have created is destined to fail. If you create a strong culture, truly believe in it, and act it out every single day, it will become contagious and spread like chicken pox through a Kindergarten classroom. If you neglect culture, then I don’t care how smart you are. Your ceiling is barely above your head.
So next time you want to improve one of your numbers, instead of thinking of a new process or strategy, take a look instead at your positivity, at your competitive urgency or your professionalism and work to improve those instead, both personally and within your organization. You will be amazed with your results.